Always a favorite destination for great poets (like Montale and Ungaretti) and great singers (like Edith Piaf, Mina and Ray Charles), Forte dei Marmi is a magic place where The Dolcevita, even in the New Millennium, has never faded. Alpemare Beach Club has become the new gem of Versilia thanks to the Bocelli Family that completely renovated the old bathing establishment transforming it into a relaxing oasis for its customers.